PwC Pays for Priority; New Recruiting Tool for College Students Gives Essay

PwC Pays for Priority; New Recruiting Tool for College Students Gives Accounting Firm Top Billing - Essay Example In this paper, we are going to look at its stretch in expanding its reach as far as accounting is concerned. Its key competitors are KPMG, Ernst & Young, and Deloitte LLP. These firms are all using the same technique to expand their activities; recruiting thousand of undergraduates and graduates as well as promoting these activities through advertisements in media such as Facebook and Twitter (PwC Pays for Priority (article), 2010). PWC has chosen 60 top colleges where it will be channeling funds by sponsoring the education. The top accounting students will get recruitments in the firm as interns for undergraduates and full-time employment for graduates. The competitors have also designed their tactics, they are all competing for new graduates regardless of the current economic crisis all over the world (PwC Pays for Priority (article), 2010). The firm plans to recruit over 5,500 graduates and undergraduates from different colleges and universities in USA. This is the combination of both new employees and interns. Records how that it is an improvement compared to the previous years where it recruited 4,600 last year and 4,800 the year before the previous recruitment. Financial accounting records shows that the firm has been improving as far as its returns are concerned and this has been proven by its $26.57 billion revenue. This was a 1.5% growth from the previous years regardless of the global crisis; Western Europe is the largest company’s source of revenue followed by Caribbean and North America (PwC Pays for Priority (article), 2010). The firm has challenged its competitors in using techniques such as media in the recruiting process and Twitter. In the career pages of the firm, it has equipped it with online chats where recruiters discuss different issues with recruits. This was designed early last year, if any student is interested, he/she will just interact with the recruitment crew and if he/she